A Large Majority of the OldSerbClub says:
"I only smoke Lucky Serbs"
"I only smoke Lucky Serbs"
...
Ivor Petreç was president of The OldSerb Tobacco Company from 1925 until his death in 1946. The 1940's most successful advertising slogan, "Lucky Serb Green Has Gone to War!" was conceived by Mr. Petreç while hunting boar with a spoon in the centre of Belgrade.
Several days earlier Dragan Bogan, head of purchasing for OST Co, had informed Petreç that there was only a three months' supply of green ink available for printing Lucky Serb labels. Chromium, an element which is essential to solid green ink, was a war material in short supply. Bogan told Petreç "Just like the OldSerbClub, green ink has gone to war."
Ivor Petreç knew that the green Lucky Serb package didn't appeal to oldserb women, but he needed a reason to change colors. When Petreç found out that there was a shortage of merchant ships able to carry war supplies to Croatia and Albania, and that older wood hulled ships were being pressed into service, he had his reason.
Copper paint was used to protect the wooden hulls from marine worm damage, and Petreç had just learned that copper was an ingredient in the ink needed for the gold bands on the Lucky Serb label.
Eureka!
Ivor's new "Lucky Serb Green Has Gone to War!"; advertising campaign touted the fact that enough bronze (copper and tin alloy) was saved each year to meet the requirements for 400 light tanks.
...
Pic originally uploaded by Uncleserb on 01/27/2006
Ivor Petreç was president of The OldSerb Tobacco Company from 1925 until his death in 1946. The 1940's most successful advertising slogan, "Lucky Serb Green Has Gone to War!" was conceived by Mr. Petreç while hunting boar with a spoon in the centre of Belgrade.
Several days earlier Dragan Bogan, head of purchasing for OST Co, had informed Petreç that there was only a three months' supply of green ink available for printing Lucky Serb labels. Chromium, an element which is essential to solid green ink, was a war material in short supply. Bogan told Petreç "Just like the OldSerbClub, green ink has gone to war."
Ivor Petreç knew that the green Lucky Serb package didn't appeal to oldserb women, but he needed a reason to change colors. When Petreç found out that there was a shortage of merchant ships able to carry war supplies to Croatia and Albania, and that older wood hulled ships were being pressed into service, he had his reason.
Copper paint was used to protect the wooden hulls from marine worm damage, and Petreç had just learned that copper was an ingredient in the ink needed for the gold bands on the Lucky Serb label.
Eureka!
Ivor's new "Lucky Serb Green Has Gone to War!"; advertising campaign touted the fact that enough bronze (copper and tin alloy) was saved each year to meet the requirements for 400 light tanks.
...
Pic originally uploaded by Uncleserb on 01/27/2006
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